Surely sprinklers create more water damage than the fire and rescue service?

Absolutely not: a sprinkler head discharges between 35 - 100 litres per minute (depending on the design of the system). The discharge will begin around 10 - 30 seconds after the fire produces enough heat to operate the first sprinkler head. The Fire & Rescue Service, however efficient and effective, is unlikely to reach the premises involved in less than four minutes and unlikely to get to the seat of the fire for five - ten minutes after they have been called. The Fire & Rescue Service fire hose can deliver 1000 – 3000 litres per minute on what will inevitably have become a much larger fire.